Blaming Starbucks Won’t Change Anything

I drink a lot of Starbucks coffee…a lot, and this past week I have been glued to my iPad reading all about the company’s recent PR nightmare.

Yes the story affects me, a terrible thing was done and yes, this an important conversation to have.  I could even boycott the brand like all of social media is urging customers to. But I won’t. While I understand and share the global anger over last week’s arrest of two African-American men at their local Starbucks; saying no to my Americano and mermaid cup is not going to resolve this deep rooted problem.

Sadly, the company currently faces its worst PR nightmare as people swear off its lattes and macchiatos. Protesters have appeared in public, on TV, inside stores, around street corners and on every nook of the internet. ‘Starbucks is Anti-Black’ and ‘Shame on Starbs’ tweets fill my feed. ‘Boycott Starbucks’ they all demand.

But here’s how I see it, Starbucks most certainly isn’t the problem. Deep rooted implicit racism is. It cannot be argued, that every day countless African-Americans are at the receiving end of implicit racial bias. Sadly their stories never get told, their experiences don’t make it to CNN and most certainly don’t take up space on your social media feed. These people probably deal with everyday racism routinely. If you notice the body language of the two men in the Starbucks video, you cannot help the feeling that this has probably happened to them before, it isn’t as big a deal to them as it was to the upper-middle class, white soccer mum who shot and tweeted the video. To them, racism is probably routine, and what happened, could have happened to them at any other location, restaurant, grocery store, school or medical facility in America. The circumstances change,  but the story never does. It’s merely coincidental that this time it unfolded at a Starbucks.

Months later when the public outcry has moved to the next big story,  America will still be a nation infected with the same idiocy with its elected President – a racist who continues to judge people’s intentions and worth from the color of their skin.

In all these years, it has never come to light that the company has a corporate culture of being condescending to its Black customers. If that is ever revealed to be true then Starbucks deserves what’s coming to it. Until then, what happened in Philadelphia, is the same as what happened to Trayvon Martin, it is also the reason why black actors rarely receive nominations at the Oscars and it is for this same reason countless other African Americans  fight everyday injustices. The only difference is their stories remain untold, perhaps snuffed out by sighs or tears into a pillow or over gloomy dinner-table conversations.

Yes this is an embarrassing moment for Starbucks, but the company will come out ok. On the other hand this is a decisive moment for America, an important conversation is taking place but I am not sure things will change any time soon.

So like many loyal customers across the world, I will wait and watch as the company initiates damage control, trains its staff and reviews its policies. But sitting here in the tanned leather recliner of my local Starbucks at Al Ain Mall, I am certain of this – racism is America’s problem to fix, and blaming Starbucks is not going to change anything.

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Darkness Brings The Light Too

I, like many, got lost within the darkness of this past week. Watching news unfold of unimaginable horrors and horrific violence against a little girl – so tragic, the unnecessary loss of human life and the shattered worlds of all those who loved her. I sat in my room, shades drawn to block out the sun, and watched TV newscasters speaking to women and activists – the faces and stories of all the beautiful souls fighting for justice.
Lost within news like this, the world seems to grow darker somehow, doesn’t it? I know evil exists. I am not naïve. I’ve seen it firsthand. I know, beyond a shadow of a doubt, the depths of deplorableness humans can sink to, and the absolute devastation humans can do to one another. We have all seen it. Sadly, many of us have experienced it. Over the course of our lives, we will, at some point, be touched by it. Evil lurks next door to us; down the street, around the corner, one city over, or sometimes, under our own roof. It’s not just in other countries, other states or places we will never step foot in. It’s everywhere and strikes without warning. Evil changes humanity.

But I have come to see how evil also brings out the most amazing good this world has ever seen. Good this world desperately needs. Evil unintentionally brings Good to the forefront so that its light can scatter the darkness of all. Not in any grand, sweeping gesture. Oh, no. But the quiet, suddenly present good that shows because it’s the right thing to do. Light born from a darkness that threatens to overtake us, the good shows up in force to help, to heal and to love.

Yes, there is evil in this world. Yes, it demands and takes headlines, it overtakes our airwaves and generates millions of sound bites. News stories, photos all in real time make it feel like we are in the middle of a war of good vs. evil, and the evil is winning. And the truth of the matter is – we are. Sad fact, evil wins a lot. It does. Just watch the news, read stories online; you see it right in front of you every single moment of every single day. It draws you in, breaks your heart and if you are completely honest with yourself makes you feel some small token of relief that it wasn’t you. Then, the guilt overtakes you, and you are spinning down a road of an uncertain life now. Scared to do things you’ve always done because next time, it could be you. It could be someone you love. It could happen anywhere, at any time.

It’s true. It could.

There is so much good in this world, yet it is so easy to lose sight of. Until moments in time like what we have been living lately – when darkness shows the light of humans reaching out to other humans. Start where you are, with what you have inside of you, right now. Start with your neighbors, strangers at the grocery store or wherever in the world you find yourself. Stop judging people who are different than you. Stop letting your fear control your actions. Stand firm in your beliefs and live your life by them but, for all that is good in this world, give that same right to others.

Sometimes the darkness shows you the light. Sometimes within the darkness, you are the light. Love will always heal. Love will always be a way out. United we are a force to be reckoned with. But, we must first be open and willing to unite with others who live and believe and love differently than we may. Because if we don’t, if we fail to come together and listen and appreciate where others are coming from –evil will always win and all those lives lost will have been in vain.

We live in a world where we will always need to remain vigilant, aware of our surroundings and willing and able to defend not only ourselves but those around us as well. A sad but true fact. However, that being said, we also live in a world that is filled with amazing souls who do good  and who put as much love and light out as humanly possible.

Be a light.