Levi’s – Selling Us More Than Just Jeans?

There are so many trashy ads on TV these days. The good ones are so rare. The inspirational ones – almost non-existent. Of late however, one ad in particular has been making me stop whatever I am doing in that moment and pay complete attention to the words being spoken in the voice over. Here is the text for the Levi’s®  ‘Go Forth’ campaign. The message is so positive, so encouraging and so unlike other ads that I thought I’d share it with you all. Have a nice day and a great weekend ahead.

Levi’s® Go Forth 2011  (Source: LYBIO.net)

Your life is your life- don’t let it be clubbed into dank submission.
Be on the watch.
There are ways out.
There is a light somewhere.
It may not be much light but it beats the darkness.
Be on the watch.
The gods will offer you chances.
Know them.
Take them.
You can’t beat death but you can beat death in life, sometimes.
And the more often you learn to do it, the more light there will be.
Your life is your life.
Know it while you have it.
You are marvelous the gods wait to delight in you.


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